Retail · Multichannel fashion
Socks Lab

Frictionless customer support and a single dashboard for the whole sales team.

Socks Lab is a Chilean sock and accessories brand based in Santiago, active since 2017. It sells through multiple channels — its own store, e-commerce, and wholesale distribution — in a business where customer support and B2B account management are key to keep growing.

Success story in 6 chapters

Socks Lab, told
by its own team.

From the operational challenge to the solution in action: a series of short interviews showing the before and after.

How we work

A development cycle that doesn't end at delivery.

Direct feedback from the Socks Lab team is what tunes each agent to their real operation.

01

Development

We build the agents on Socks Lab's own sales channels and support templates.

02

Rollout

We integrate them into the channels the team already uses — WhatsApp, social media, and the different retailers — without migrating anything.

03

Feedback

Reviews with the Socks Lab team fine-tune the tone of replies and the report format.

04

Final product

Every round of feedback becomes concrete adjustments, until the agents match Socks Lab's real operation.

Feedback feeds back into development
Agents deployed

Two agents deployed for customer support and account management.

Each agent solves a specific problem, but both share the same underlying goal: letting Socks Lab keep growing without adding operational headcount.

01

Customer Support Agent

Selling through its own store, e-commerce, and wholesale distribution at the same time, Socks Lab gets customer messages across several channels at once, many of them outside business hours.

The Customer Support Agent classifies every message, answers product and order questions instantly, and routes to a person only the cases that truly need it, like complaints or wholesale negotiations.

Replies on any channel, at any hour
Spots upsell opportunities
Routes wholesale leads to the sales team
01

Incoming message

Hi, do you have the gray model in size 40?
WhatsApp · 10:47 PM
02

Classification

ComplaintProduct inquiryWholesale
03

Instant reply

Yes! We have stock in size 40. Here's the link to buy it directly 👇
Replied in 4 seconds

02

KAM Agent

Selling on Falabella, Ripley, Paris, its own store, and wholesale means sales and stock are spread across sources that don't talk to each other. Before AgentLayer, someone on the team lost hours every week downloading and cross-referencing that data by hand.

The KAM Agent connects directly to those channels, answers natural-language questions about sales and stock, and delivers an automatic consolidated report, ready before anyone on the team needs it, without anyone having to put it together.

Consolidates Falabella, Paris, Shopify and more in one place
Answers questions without needing Excel or SQL
Automatic report, ready before you need it
01

Connected channels

FalabellaParisRipleyShopifyExcel
02

KAM Agent consolidates

03

Automatic report

Channelvs last wk.
Falabella+28%
Online+89%
Ripley+17%
Results

Socks Lab's agents are already in production. We'll soon publish the impact metrics and the team's testimonial.

Does your company have a
similar challenge?

Tell us your problem and we'll show you which agent can solve it in a 30-day pilot.